Pattiann McAdams-Russell, president of Avon’s online division, said in a session with eTail 2008 that the cosmetics direct merchant is digging deeper into social networking as a way to give its sellers more power. After an online upgrade, which will be rolled out by the year’s end, Avon representatives will have the ability to blog on their personal Avon Websites. This will enable them to further tell the story of the products they sell. Representatives will also be able to offer live chat to help their customers make their decisions.
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